The healthcare industry has faced a number of challenges during the COVID-19 pandemic. We have seen organizations quickly adapt to new enhanced clinical safety guidelines, but other business critical operations have suffered. Adopting digital healthcare strategies can help improve these operational challenges.
Digital healthcare strategies have been on the rise for a number of years. Now, these approaches must be a priority. The healthcare industry should utilize the learnings found in other industries that have spent time perfecting the digital experience. There have been many industries that provide great examples.
In the restaurant industry, contactless payment options like ApplePay have been implemented. In the hospitality industry, hotels are relying more and more on technology to book and check-in to rooms. The retail industry has many examples where consumers are offered the option to shop via app and do a contactless pick-up. This is resulting in safe, clean environments that have not sacrificed the level of experience consumers expect.
The healthcare industry can give patients a personalized experience in many of the same ways. Especially when leveraging digital healthcare strategies in the following areas:
Many providers are implementing policies that require a patient check-in digitally prior to their appointment to reduce time spent in waiting rooms. Strategically using digital applications can help collect this necessary information from patients in a manner that is convenient to them.
This delights patients and has many added benefits for providers. Collecting insurance and payment information during the patient check-in process helps streamline processes for office staff. Having this information up front reduces the risk of costly denials and can lead to increased front-end collections.
Most Americans (around 70%) struggle to understand their medical bills. They also want to be able to pay for all of their medical costs in one place. Having a convenient, easy-to-use digital payment system in place gives patients the access they want, which has been shown to increase their overall experience. This in turn increases on-time receivables and improves revenue.
Implementing a telehealth is another way to utilize digital healthcare strategies. Though it was already gaining traction prior to COVID-19, the pandemic made it clear that implementing a telehealth strategy, where possible, is essential. Telehealth strategies have made it possible for providers to see more patients in a safe but effective manner. It provides convenience and accessibility for patients who may have previously been unable to get proper care. This is good for both the patient and provider.